How to Measure Return on Investment (ROI) of your Company's Website

In today’s time, every company is realizing the need for industrial website solutions, as being available online is becoming more important day-by-day, to serve existing as well as potential customers.

But the question is, does your company actually realize the importance of having a website? And no, it’s not just about your online presence.

An ideal website could instead help your organization achieve its goals and objectives. One of the first questions that companies put forward is:

“What is my ROI going to be like?”

Yes, we all need to know whether it is worth investing or not, before we actually do.

Firstly, if your website is built or revamped with visual appeal, user-friendliness, functionality and fine utility, there should be no stopping to that desired ROI. Companies have to understand the importance of including a website in their industrial marketing solutions, and like any other marketing strategy, supervising and evaluating measures are absolutely critical.

It is very important to evolve your company with the evolving needs of your market. And thus, you can effectively measure your online strategies by answering to 5 questions:

1. What is your specific target market?
2. How much of your target can be attracted to your website?
3. What are the sources? Which keywords did they use to find your website?
4. How many converted to leads and sales?
5. How many can turn into loyal customers?

Every industrial website would require a tangible and timely ROI. Thus, sincere accountability can represent those cost savings and benefits. Objectives concerning ROIs must focus mainly on cost savings and calculative benefits, including the impact of your website on potential customers, with their perception and feedback towards it.

Here are few more tips to get you started:

Choose the right tracking methods.

There are mainly two types of tracking systems, server-side programs and client-side programs. Which draw conclusions about the website’s efficacy, by tracking the issues from the server to the owner’s computer.

• Server-Side System

The server basically refers to the remote system which is usually operated by Internet Service Providers (ISPs) to store files, data and other information which constitutes your website. This system helps you record the amount of distinctive and total visitors, which is commonly also known as ‘hits’.

• Client-Side System

The client side tracking on the other hand refers to aspects on the clients’ end, for example any PC running a web browser such as Mozilla Firefox, I.E., Google Chrome, etc. Unlike server systems, client-side tracking involves monitoring users’ precise behavior on the website, page-by-page and click-by-click! All the information is automatically acquired and recorded by downloaded cookies on the web.

The answers to “What is my ROI going to be like?” primarily concentrate on having an organized and polished and crystal-clear providence of your products or services. Most of the industrial companies believe in detailed measuring to acquire ‘cost per lead’, which helps in determining also the quality of leads and marketing strategies.

So, to achieve ideal industrial website solutions and reciprocating ROIs, all you have to do is get started by a) foreseeing your goals, b) opt to use appropriate tools, c) undertake suitable marketing initiatives and d) learn & refine your strategies.

I hope I’ve landed on the same wavelength as most of you, and helped you a little in many ways than one.

If you have any queries, please contact me.

I’d love to hear you out.

Happy ROIs! :)

Turning Website Visitors Into Customers

How will we turn those visitors into customers?
That is one of the most frequent questions that arise after an industrial website is launched. And it is certainly an important query.

Why?
Because directing people to your website is one thing and influencing them to shed some cash is another.

Sounds difficult?

Well, it’s not that challenging.

It’s pretty evident nowadays, that more and more companies are moving their services online. But attracting potential customers is obviously the key criteria of having the industrial website itself!

If you have a website, it is absolutely necessary to have a strategy to pull leads and turning them into successful sales. Need some tips? Sure!

1. Provide as many facts as possible.
Yes, people love reading about your product’s performance. Include statistics, you’ll make the visitors feel comfortable and believe in your offerings. Try including a couple of case studies too, this will grab you some brownie points!

2. Focus on the “About Us” section.

Visitors are always skeptical about what your company is all about. Introduce your business. Tell them about your history, in brief. Add personal touches and inform them thoroughly about your company. Include a few pictures, inquiry forms and helpline numbers. Befriending your visitors is important before turning them into customers.

3. Push your offerings clearly.

Make sure you showcase your products and services very clearly. Influence visitors by interesting offers and benefits to push them towards sales. Conspiring a selling strategy with insincere offerings is strictly a no-no!

4. Incorporate multimedia on your website.

Embed pictures, videos or even a background music theme to add some charm to your website. “Seeing is believing”; pictures of your products and videos to guide or educate visitors can prove beneficiary in convincing them to make a purchase.

5. Analyze your website in a visitor’s perspective, prior its launch.

Before you launch your website, scan for errors and required changes in order to match visitors’ preference. Step in their shoes and test your efforts. Or probably hire a few people to do it for you. Feedback and suggestions also play an important role in building a website, so ask your friends and colleagues about what they have to say.

Don’t forget to implement an ideal SEO strategy, or else your visitors might never find you. Most businesses understand the importance of SEO, which pulls traffic to their website and also other strategies that include in industrial internet marketing.

(Refer to our previous post - Implementing SEO while designing or redesigning your website.)

It doesn’t look very challenging, does it?

Contact us if you need to ask anything, we’d love to help.

Good luck!

Implementing SEO While Designing Or Re-designing Your Website

Imagine you’re getting ready for an important meeting, unaware of how exclusive it could be. You put on your old suit and the doubt of being under dressed starts pricking your mind. So, you finally decide to wear a new classy trouser suit, because wearing something new always makes you feel good. Doesn’t it?

You call for a limo.

And wait to contribute your ideas in the meeting, in your new avatar.

When you reach the building, you find no conference room there, instead a sign board stating: “Under construction. Meeting canceled. Sorry for the inconvenience!”

Ouch.

Similarly when you’re planning to work on your website’s new avatar, don’t forget to consider the importance of search engines, or else your ideal innovations will never find you. While revamping your industrial websites, concentrate highly on SEO techniques, or else you’re going to land up turning it unavailable for public view.

Most of the industrial companies tend to focus more on the “look and feel”, eventually damaging the elements of search engine optimization. This could be dangerous, probably even life taking for your website.

To fix this, those companies usually end up spending tons of hours and dollars on industrial website solutions and still fail to regain the previous rankings.

While redesigning, SEO should be given its deserved consideration. Indeed.

Now, coming to the first-time participants of the meeting.

Are you planning to launch your company’s website?

Nice! Fascinating, isn’t it?

Here are a few tips to avoid the post-launch bloopers:

• Choose a catchy URL and don’t change it. Ever.

You don’t want to be missed out on being invited for SEO’s assembly, do you?
Choose a catchy URL for higher and easier recognition.
For existing websites, don’t change the URLs or else you’ll be treated as a brand new entries. You’ll end up loosing your existing rankings.

• Deck up your information.

In the meeting, don’t just talk. Talk sense.
Usability should be one of the prime concerns of providing information on your website. Contemplate on including keywords that target your search rankings and business aims. This will invite a lot of quality people to YOUR summit! If you know, what I’m saying.

• Renew content.

The SEO leeches are always seeking for fresh content.
If you are launching, make sure you have fresh and famed content everywhere.
And revamping the website is the perfect opportunity to increase fresh content and boost your strategies towards industrial internet marketing.

Hoping you have a better insight on SEO’s importance now.

Happy meeting! :)