Expand Your Web Presence Through Search Engine Visibility

Nowadays every business owner starting from small to a very big one have a website of their own which act as a mouthpiece for their products or services. Having a website is great! But simply having a site does not mean that your customers will be able to reach you- it could be buried so deeply in millions of results that your customers cant be able to find you. Think about yourself, when you look for something in internet, you do not often look beyond the first few pages of results. Research reveals that in the year 2008 Google alone registered 7.23 billion searches. In this billion search it is very essential that your website get noticed by consumers in right places at right times. According to Nielsen's "Global faces and Networked Places" report of March 2009, search engines have a global active reach of 85.9 percent of all users. SEO & SEM are the only tool needed to build a visible presence in search engines. Success while not guaranteed can be influenced with a hub and spoke strategy which depends upon certain dos and don’ts.

• Fresh Quality content
• Inbound Links

The first one is the king of search engine visibility while the second one is the queen. Social networking & blogging site are becoming essential for building relationships & thereby credibility. Get a free analysis of your website today. The greater you build a sustainable and visible online presence, the more your customers will recognize you.

An Insight Into Bing

Currently Microsoft has introduced a new search engine called "Bing". This post is an attempt from my behalf to give webmasters and SEO mavens an idea of Bing. With a new search engine, every industrial website owner is thinking of the new techniques and optimization strategies for optimizing their website on Bing. After a bit of research I found some new strategies which will certainly help you in optimizing your website on Bing. The obvious questions which will strike you are:-

Is Bing same as Google?

The answer is "No". The search results with Google and Bing are not same so it is obvious that the algorithms for both of them are different. And then a possible question will be what is different between the algorithms of these two search engine and if the change is drastic then re utilization of site is required. According to some SEO expert, Bing is actually Live Search wrapped in new clothes while others say that there is a huge difference between "Bing" and "Live Search".

What are the ranking factors for a site on Bing?

• For Bing, when you search for a competitive keyword you will be able to see a couple of sites with different page rank even 1 & 3 and so it is clear that for Bing PR matter less.
• The first 10 search results in Bing and Google are not same; the sites on the top of Bing have less back links than those at top rank in Google. So, we can say that back links are of less importance.
• Anchor text is an important matter for Bing to rank site. Another most important thing for Bing is the age of website.
• According to SEO experts, Bing is more flash-friendly than Google.
• Fresh content is a vital factor for Google but for Bing the case is not the same.

At this initial stage it is very difficult to determine the factors which are given importance by Bing for site rank. Well let’s wait and watch in future!

Explore Your Business Worldwide Today!

Businesses with an online presence are not only obtaining robust economic benefits but they are growing like a weed. In this competitive world, the goal behind the online presence of your business is not just to stay alive but to thrive and go ahead of your competitors. But maintaining an online presence is a big challenge. Creating a road map is essential before you start. Try to know your competition, sort out what you want from your website and the main aspect is to know the need of your customer.

Transform Visitors to Customers Easily

In order to sale a product in your shop you need customers coming into your shop. But on the internet your shop is just a click away from your prospective customers. The internet represents the huge untapped potential which supports the growth and management of your business. Your website is an ideal way to share information with customers and to develop a customer community. Customer allegation and retention is one of the key factors of business value chain. Your customer can also easily interact with you easily and can simply find information that is looking for. With a right website, your drive for improved customer service could take a significant leap forward & better customer satisfaction will increase profitability of your business.

In today’s fast moving world whether your business sale products or provides services, whatever be it is it should have an online presence, better to say a corporate presence on the internet. Your website will build your company image. Leverage the web today and reach out to your new customers quickly and easily. One of the main sectors of business that is gaining much popularity today is industrial website.