An Insight Into Bing

Currently Microsoft has introduced a new search engine called "Bing". This post is an attempt from my behalf to give webmasters and SEO mavens an idea of Bing. With a new search engine, every industrial website owner is thinking of the new techniques and optimization strategies for optimizing their website on Bing. After a bit of research I found some new strategies which will certainly help you in optimizing your website on Bing. The obvious questions which will strike you are:-

Is Bing same as Google?

The answer is "No". The search results with Google and Bing are not same so it is obvious that the algorithms for both of them are different. And then a possible question will be what is different between the algorithms of these two search engine and if the change is drastic then re utilization of site is required. According to some SEO expert, Bing is actually Live Search wrapped in new clothes while others say that there is a huge difference between "Bing" and "Live Search".

What are the ranking factors for a site on Bing?

• For Bing, when you search for a competitive keyword you will be able to see a couple of sites with different page rank even 1 & 3 and so it is clear that for Bing PR matter less.
• The first 10 search results in Bing and Google are not same; the sites on the top of Bing have less back links than those at top rank in Google. So, we can say that back links are of less importance.
• Anchor text is an important matter for Bing to rank site. Another most important thing for Bing is the age of website.
• According to SEO experts, Bing is more flash-friendly than Google.
• Fresh content is a vital factor for Google but for Bing the case is not the same.

At this initial stage it is very difficult to determine the factors which are given importance by Bing for site rank. Well let’s wait and watch in future!