While planning their industrial web marketing strategy, most companies jump directly into SEO, link building, social media campaigns, PPCs, etc. But we hope you aren’t jumping directly into all that. Are you?
Most companies fail to even notice the importance of having an ideal industrial website design, which is definitely essential before you jump into anything. To encounter the actual change, industrial websites require plenty of time, effort, planning and patience.
A lot of people might be visiting your website, but making them stick around is usually a significant task. A professional design for your website, if done appropriately, can not only prove to be helpful in achieving that task but also help visitors convert into sales.
Studies depict that visitors are unknowingly influenced to spend more time or take a buying-decision due to the website’s professional design. Improve your website’s color scheme, text formatting, layout, etc. matching contemporary standards, in order to avoid losing out on such essential opportunities.
Here are a few tips to get you started:
• Choose a professional color theme
Choosing an ideal, professional color theme is never easy. But try matching them to your house colors or company’s logo for higher uniformity. There are thousands of colors to choose from, thus take your time and strike the accurate balance for your satisfaction.
• Standardize text everywhere
Maintaining the text type, size, color and overall formatting on every page is extremely important for a visually appealing and consistent outlook towards your website. All your headers are recommended to be of the same size. You can also utilize creativity in choosing colors and make it look distinctive and likeable.
• Mix and match colors appropriately
Avoid implementing too many colors. Three to four colors are usually sufficient for a good design. Try choosing all the colors with similar tones, from the same color-family. And if you choose a light-colored background, stick to bright shades everywhere.
• Alignment and scan-ability
Align your website’s content in order to make it look professional for example use ‘left-alignment’ everywhere and avoid large chunks of text in order to support viewers’ readability. Articles and other relative information must provide scan-ability as most users do not prefer to read every word on every page of the entire website. Thus, formatting the content appropriately is essential for user-convenience.
• Attract buyers with call-to-action buttons
Include call-to-action buttons and make them look extremely attractive with bold and bright colors, in order to attract attention of potential buyers. Designing and positioning of these buttons is very important to tempt visitors for making buying decisions.
• Research well
Before executing the design strategy; make sure you research well on everything. Avoid conflicting or doubtful ideas and rather borrow ideas from other idealistic websites.
The design of the website plays an essential role in the overall industrial internet marketing by attracting customers and increasing their conversions over time.
We suggest you to explore on this topic for further knowledge on various design options.
Or contact us if you need anything. We would be glad to help you!