How to Measure Return on Investment (ROI) of your Company's Website

In today’s time, every company is realizing the need for industrial website solutions, as being available online is becoming more important day-by-day, to serve existing as well as potential customers.

But the question is, does your company actually realize the importance of having a website? And no, it’s not just about your online presence.

An ideal website could instead help your organization achieve its goals and objectives. One of the first questions that companies put forward is:

“What is my ROI going to be like?”

Yes, we all need to know whether it is worth investing or not, before we actually do.

Firstly, if your website is built or revamped with visual appeal, user-friendliness, functionality and fine utility, there should be no stopping to that desired ROI. Companies have to understand the importance of including a website in their industrial marketing solutions, and like any other marketing strategy, supervising and evaluating measures are absolutely critical.

It is very important to evolve your company with the evolving needs of your market. And thus, you can effectively measure your online strategies by answering to 5 questions:

1. What is your specific target market?
2. How much of your target can be attracted to your website?
3. What are the sources? Which keywords did they use to find your website?
4. How many converted to leads and sales?
5. How many can turn into loyal customers?

Every industrial website would require a tangible and timely ROI. Thus, sincere accountability can represent those cost savings and benefits. Objectives concerning ROIs must focus mainly on cost savings and calculative benefits, including the impact of your website on potential customers, with their perception and feedback towards it.

Here are few more tips to get you started:

Choose the right tracking methods.

There are mainly two types of tracking systems, server-side programs and client-side programs. Which draw conclusions about the website’s efficacy, by tracking the issues from the server to the owner’s computer.

• Server-Side System

The server basically refers to the remote system which is usually operated by Internet Service Providers (ISPs) to store files, data and other information which constitutes your website. This system helps you record the amount of distinctive and total visitors, which is commonly also known as ‘hits’.

• Client-Side System

The client side tracking on the other hand refers to aspects on the clients’ end, for example any PC running a web browser such as Mozilla Firefox, I.E., Google Chrome, etc. Unlike server systems, client-side tracking involves monitoring users’ precise behavior on the website, page-by-page and click-by-click! All the information is automatically acquired and recorded by downloaded cookies on the web.

The answers to “What is my ROI going to be like?” primarily concentrate on having an organized and polished and crystal-clear providence of your products or services. Most of the industrial companies believe in detailed measuring to acquire ‘cost per lead’, which helps in determining also the quality of leads and marketing strategies.

So, to achieve ideal industrial website solutions and reciprocating ROIs, all you have to do is get started by a) foreseeing your goals, b) opt to use appropriate tools, c) undertake suitable marketing initiatives and d) learn & refine your strategies.

I hope I’ve landed on the same wavelength as most of you, and helped you a little in many ways than one.

If you have any queries, please contact me.

I’d love to hear you out.

Happy ROIs! :)